This should be the best of times for Trulieve.
The medical marijuana company sold more than half of all the smokable cannabis distributed to patients in Florida last month. It’s recorded 14 straight profitable quarters. The company pulled down more than $215 million in revenue in the last quarter alone. It’s on the verge of acquiring another medical marijuana firm, Harvest Health & Recreation — a transaction that would transform Trulieve into the largest and most profitable national cannabis player in the country, the firm has projected.
But this summer, Trulieve also had its first major public relations crisis. In August, J.T. Burnette, the husband of CEO Kim Rivers, was convicted of five of nine federal corruption-related charges in a highly publicized trial.
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