When Canopy Growth introduced its CBD drink brand, Quatreau, to the U.S. market on March 2, the Canadian cannabis producer also announced its newest brand ambassador: American astrologer Susan Miller. Ambassadors and celebrity partnerships are familiar terrain for Canopy, already known for its ties with Seth Rogen, Snoop Dogg and Martha Stewart. And while Miller […]
How cannabis companies can vet celebrity partnerships, avoid (embarrassing) pitfalls is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs
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