A marijuana-themed sandwich shop has a trailblazing new marketing pitch, delivering a full-sized truck replica made of Rice Krispies to SpaceX in Texas.
Cheba Hut, a marijuana-themed sandwich shop, created a scale replica of Tesla’s Cybertruck out of Rice Krispies named the “Mars Cyber Rover.” Founder Scott Jennings then delivered the marshmallow-and-rice-covered vehicle to SpaceX near Brownsville, Texas.
A Tesla Cybertruck replica made of Rice Krispies is parked near a building. (Picture courtesy of Cheba Hut)
“We are big fans of SpaceX and Elon Musk’s outside-the-box thinking,” Jennings said in an email to the Washington Examiner. “Also, and possibly the most important part of this project, as the late great Burnt Reynolds said in Smokey and the Bandit, ‘because it’s never been done before.'”
The edible Tesla Cybertruck replica was made in reference to “Elon Musk’s outside-the-box thinking,” Cheba Hut founder Scott Jennings said. (Photo courtesy of Cheba Hut)
SpaceX founder Elon Musk has demonstrated an affinity for the Kellogg’s confection in the past, confusing supporters in 2018 when he posted a picture of three Rice Krispies treats next to a miniature Tesla Model S to reference an obscure physics joke.
The Cybertruck was announced in 2019 and will not be released until 2022 or 2023.
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