Green Wednesday, Black Friday’s cannabis counterpart, is expected to bring the U.S. $90 million in marijuana sales the day before Thanksgiving, a 78% spike from daily averages, according to a recent report. For the first time last year, Green Wednesday beat out Black Friday in cannabis sales, confirming its title as the second-highest sales day of the year after April 20 (420). And this year is no different as experts predict that U.S. cannabis shoppers will spend $251 million between Wednesday and Saturday, according to an Akerna flash report. Consumers reach for cannabis for several occasions and the holidays are no different. Almost half of the adult U.S. population has tried marijuana, up from 45% in 2017 and 2019. More than 50 years ago, it was only 4%. While a much smaller population of U.S. adults, 12%, describe themselves as regular smokers, a steady increase in recent years. In short: cannabis consumption is a popular pastime and it’s expected to make the U.S. a lot of money over the next couple of days. Thanksgiving Day is predicted to bring $4.6 million, the lowest in this week’s sales predictions, partly because of the shortened hours and closures of dispensaries and retail locations. But Black Friday might garner around $88 million, up 71% from daily average sales — and probably become another top 10 sales day for cannabis this year. Saturday is expected to gross $68.4 million in sales. Men are expected to bring in more than half of the U.S. cannabis sales, while those between the age of 30 to 40 are expected to be responsible for buying the most product at 31%, according to the report. Those under 30 are expected to trail behind by only 3%.
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